YOUR BRAND IS MORE LIKE YOU THAN YOU THINK!
• YOU ARE WHAT YOU EAT:
Your brand is only as good as you are
Take in current trends, local competition & Influencers to stay relevant
• READING IS SO 18TH CENTURY:
Surfing the internet for bits and pieces of useful information is like fast food, filling but not healthy
Buy books or subscribe to short courses to stay well rounded and ahead of the game
• A TABLET A DAY KEEPS THE BOREDOM AWAY:
Technology is great, but do not rule out analog processes.
There’s no substitute for good old personal reflection
• SLEEP IS FOR CHAMPIONS:
Stay ‘woke!’ Complacency is a silent killer. If you feel like you’re coasting
try something different to attract new leads
• NO NEW FRIENDS:
Beware isolation. While you may feel you are always the best man for the job,
seek out new partners & collaborations, Outsource to specialists when you can
We all have blind spots, we all need a kick up the posterior on occasion
• IF GOD WANTED US TO EXERCISE, WE WOULDN’T HAVE BUMS:
Test your brand. A brand audit can really help you gauge whether you are meeting your goals.
Find out from customers and employees whether your brand is achieving its goals.