This is a fictional music sharing site campaign.
I called it Aird which is a play on the word aired i.e to go ‘live on air’ (radio) but also in nature to survive all things ‘live on air.’
The idea behind the logo is an air bubble, which speaks to the idea that underground music needs air to live, in the same way that creatures that live underwater need air to live.
The campaign is aimed at a contemporary audience.
It is therefore very flat and minimalistic, clean and light. The custom word mark is also very clean and borrows its shape from bubbles.